WRITING • MARKETING • COMMUNICATIONS
“Learn the rules like a pro, so you can break them like an artist.”
— Pablo Picasso
I love spoilers. Much to the chagrin of those around me, I’ve always needed to know what comes last, well, first. Whether I’m poking my nose about the end of a new novel, scanning a magazine's last pages—you know there’s always a jumble of fun stuff back there—or skimming a synopses some kind stranger left for me online, before I settle in I take a good run at finding the ending. Chagrin.
Here’s the thing though: once I know what’s to come, what’s left but to sit back and enjoy the ride? I don’t just get to see how the story unfolds, I get to see how the story unfolds. Eek! And hopefully it’s done in a satisfying way, with finesse, strong character development, snappy dialogue, and some damn good storytelling. I want to watch the creators put those pieces together—and, what’s more, I want to learn how they do it. So, yes. We know where this is going, I challenge the final page. Carry me. Convince me. Seduce me.
Ok, let’s not pretend there isn’t a wee bit of anxiety involved here. (Please just assume this makes me highly observant and detail oriented.) And, I mean, I could tell you where I’m from, or my favourite varietal, or share my deep affection for Fleetwood Mac and Californication. But I am first a storyteller, an observer, and a lister and listener of language. I love language, in all its inky musical glory; love how humans put feelings into words, shape words into narrative, and slip them—flaws, raised eyebrows, and all—into our shared history. As Margaret Atwood so deliciously says, “In the end, we'll all become stories." What better place is there to begin?