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SOCIAL MEDIA.

 

“You are what you tweet.”

— Alex Tew, Founder & CEO of Calm

Love it or hate it—just don’t avoid it.

These days, social media is a must, but the platforms you choose—and how you choose to use them—can give you a whole lot of bang for very little buck. However, from advertising to content calendars to navigating scheduling tools, putting together a social media plan can feel a little like drinking from a fire hose.

And, like the rest of your content, your feeds need to tell your story in a vibrant way that accurately reflects your brand. (No pressure.) That means regularly offering followers fresh, appealing content that’s of use to them…which, in turn, makes it very much of use to you.  

Whether I’m filling the feeds of a small business, publisher, or academic institution, I know I’ve got to bring the social etiquette like the online answer to Miss Emily Post. <snort> As the voice of their brand, I’m entering a very particular conversation—and I need to know what I’m talking about. What’s more, every last detail needs to be on point.

  • Content calendars

  • Scheduling tools

  • Advertising

  • Videos, memes, GIFs

  • Infographics

  • Photography

  • Analytics

  • Contests

  • Repurposing content

  • Live events