“In the end, we'll all become stories.”
— Margaret Atwood
Give me your feeds, your memos, your brochures, your magazines. I need to try them on. In so many ways, telling stories on behalf of an organization means slipping easily into their voice — what I write should fit their style as comfortably as if I’ve shrugged on a company jacket.
How do they write for internal audiences and stakeholders? Prospective clients? How playful do they sound on social media? How relaxed or formal are their profiles? What style guide do they use and what techniques are they using to appeal to their readers?
Long before I hit the keyboard, I need to learn about your goals, your audience groups, and where the boundaries are — and this means reading reading reading to see how your brand’s mission, vision, and values are being represented by your current writers.
Need me to help start shifting that voice? No problem.
“Make it simple, but significant.”
— Don Draper