“In the end, we'll all become stories.”
— Margaret Atwood
Give me your feeds, your memos, your brochures, your magazines. I need to try them on. In so many ways, telling stories on behalf of an organization means slipping easily into their voice—what I write should fit their style as comfortably as if I’ve shrugged on a company jacket. But first that takes what I like to call reading hard.
How do they write for internal audiences? Prospective clients? How playful do they sound on social media? How relaxed are their profiles? What style guide do they use and what does that tell me about what they hope to accomplish?
Long before I hit the keyboard, I need to know where the boundaries are—and this means reading reading reading to see how the brand’s mission, vision, and values are being represented by their current writers. Need me to help start shifting that voice? No problem.
“Make it simple, but significant.”
— Don Draper