“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”

— Maya Angelou

Whoever said, “no man is an island” must have worked in marketing. (Ok, it was John Donne and he definitely did not work in marketing, though I’d argue he made some rather earnest sales pitches in his day.) To me, the best part about marketing is the collaboration: brainstorming with your team (bring muffins), filling the white board with ideas, and the sudden charge of electricity in the room when someone throws out something G-O-O-D. I love those moments, that crackle of inspiration.

And then there’s all that happens as you execute your campaign. Stakeholders, agencies, printers, authors, content providers, event planners, media—all those people who help grow the idea and keep it humming along. It’s this amazing opportunity to learn from each one and push your own creative limits too.

Whether I was managing projects with academics from various disciplines and institutions; working with editors, designers, and sales to launch a new imprint; or supporting Admissions and Development teams to turn a fresh idea into a measurable result, collaboration has made me a stronger communicator and a more creative, confident marketer.