“People will forget what you said, people will forget what you did, but people will never forget how you made them feel.”
— Maya Angelou
Whoever said, “no man is an island” must have worked in marketing. (Ok, it was John Donne and he definitely did not work in marketing — though I’d argue he made some rather earnest sales pitches in his day.) To me, the best part about marketing is the collaboration: brainstorming with your team (bring muffins), filling the white board with ideas, and the sudden charge of electricity in the room when someone throws out something G-O-O-D. I love those moments, that crackle of inspiration.
And then there’s all that happens as you execute your campaign. Stakeholders, agencies, printers, authors, content providers, event planners, media — all those people who help grow the idea and keep it humming along. It’s an opportunity to learn from each one and push your own creative limits, too.
Whether I was managing projects with academics from various disciplines and institutions; working with editors, designers, and sales to launch a new imprint; or supporting Admissions and Development teams to turn a fresh idea into a measurable result, collaboration has made me a stronger communicator and a more creative, confident marketer.