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Typewriter

Tanya Rohrmoser.

writing | Marketing | Communications

Phone:

289-968-9879

Email:

tcrohrmoser@gmail.com

Address:

Beamsville, Ontario

core competencies

  • Creative and proficient editor, copywriter, and storyteller; skilled in targeted messaging and developing strong content strategies; 

  • Experienced in research, interviews, public relations, and crisis communications; 

  • Efficient project manager, relied on to organize content calendars, produce marketing collateral, run focus groups, execute campaigns, and analyze data; 

  • Adept at fostering genuine, professional relationships; possessing excellent interpersonal and collaborative skills, able to liaise with key stakeholders and community partners to determine measurable objectives; and 

  • Brand-focused, strengthening organizational identity in keeping with its mission, vision, and values. 

education

Post-Graduate Certificate ​ |  Professional Writing & Communications                                      Humber College - 2017

​

Master of Arts  |  English Literature                                                                                                Brock University - 2010

​

I authored a thesis entitled, "She Loves Me, She Loves Me Not: The Rejection Plot in Jane Austen," in which I established a literary trend that responded to British anxieties surrounding the French Revolution. I examined the men the heroines rejected and compared them to those who were ultimately accepted; interestingly, in some cases, it was the same man. By looking closely at the period's political thinkers, I saw fiction mirror a larger cultural shift in masculine performance. On the novel's stage, this shift hinged on the female protagonist's decision to say yes or no to a suitor's proposal. I concluded that the prescribed 'effeminate' masculinity of the late 1700s was slowly reshaping in response to calls for a modernized masculinity—one that reflected a strong, stalwart, and hardworking nation—and this ultimately led to the markers of what some still consider 'appropriate' masculine performance today.

 

Bachelor of Arts  |  English Language & Literature                                                                      Brock University - 2009

​

Certificate  |  General Arts & Sciences                                                                                           Niagara College - 2003

​

Work Experience

Communications Officer  |  University of Toronto Mississauga

June 2019 - March 2020

Communications Specialist  |  Ridley College

  • Manage and execute tasks for departmental projects and strategic initiatives by creating briefings, curating resources, supporting fundraising efforts, and developing effective content; 

  • Collaborate with internal stakeholders to determine scope, budgets, resources, deadlines, and strategic rationale; 

  • Write, edit, and deploy print and digital communications, including e-marketing, social media, lead gen campaigns, and more; 

  • Lead writer and content developer for Development's Tiger alumni magazine, determining strategic themes, writing articles and profiles, liaising with alumni, and leveraging content post-publication; 

  • Acting school-wide web administrator and project manager: reporting analytics, improving accessibility, and providing content for forthcoming new website; and 

  • Work closely with Ridley's Development and Admissions Departments to reach current families, prospective students, and global alumni population. 

Communications Coordinator  |  McMaster University

October 2017 - August 2019

August 2018 - August 2019

October 2017 - September 2018

Managed communications for Dr. Tracy McDonald, exhibition curator and organizer of the Animals Across Discipline, Time & Space interdisciplinary event at the McMaster Museum of Art: 

​

  • Built and managed event website; 

  • Ran e-marketing and social media campaigns; and 

  • Designed marketing collaterals, liaising with vendors and stakeholders to coordinate production. 

Marketing  |  University of Toronto Press

Social Media Specialist  |  University of Toronto Press

  • Developed and implemented strategic plan to grow brand and social media audience; 

  • Managed day-to-day execution of messaging, advertising, budget, analytics, and reports across platforms; 

  • Liaised with authors, editors, designers, and sales and marketing team to leverage books, events, and awards; 

  • Designed digital content, including photos, videos, marketing materials, and infographics; and 

  • Managed UTP's blog and content calendar: recruited contributors, wrote and edited content, and reported analytics. 

Digital Marketing Coordinator  |  University of Toronto Press

  • In charge of all digital marketing for over 40 diverse academic journals; 

  • Managed 13 social media accounts: ads, content calendar, writing, scheduling, and audience engagement; 

  • Designed and deployed e-marketing campaigns, highlighting awards, events, new publications, and calls-for-papers; 

  • Contributed to events, designing collateral materials, assisting with conference organization, and staffing; and 

  • Member of the Journal Acquisitions Committee. 

2017 Festival Season

May - July 2017

September 2009 - April 2015

Junior Digital Producer  |  Toronto International Film Festival

  • Loaded posts, videos, and photos onto TIFF website; 

  • Wrote content for web, focusing on building brand presence; and 

  • Edited stories, transcribed interviews, and created client and interview files. 

Editorial Intern  |  House & Home Media

  • Wrote for and scheduled content on social media platforms to build online following and brand presence; 

  • Generated content for both print and web, publishing articles and media releases on company website; 

  • Edited, fact-checked, and proofread articles, transcribed interviews, and managed digital archives; and 

  • Organized magazine and SIP mock-ups, while compiling detailed source and prop lists. 

Teaching & Research Assistant  |  Brock University

  • Facilitated thought-provoking, lively group discussion in a variety of courses for up to 180 students per term; 

  • Graded essays, ran workshops, and worked with students to help them improve research and writing skills; 

  • Maintained meticulously organized records of confidential documents and grades; and 

  • Helped professors with research, indexing, and preparing materials for publication. 

Communications Officer  |  University of Toronto Mississauga

October 2021 - present

  • In charge of all communication activities for the Office of the Vice-Principal, Research and the Critical Digital Humanities Initiative, developing plans and project schedules that support strategic objectives and creating a range of content to reach target audiences

  • Determining best methods for collecting and analyzing data, analyzing metrics

  • to ensure effectiveness of marketing efforts and reporting on results

  • Organizing, executing, and promoting events and programs, including hosting workshops to advise and support researchers in knowledge mobilization efforts

  • Producing promotional and outreach materials

  • Managing websites: designing layout, maintaining information, ensuring accessibility, and analyzing traffic

  • Creating and implementing effective social media and e-marketing campaigns

  • Responsible for all media outreach and storytelling: placing stories, developing media workshops, writing articles, and leveraging external publications

September 2019 - October 2021

June 2019 - March 2020

October 2017 - August 2019

August 2018 - August 2019

October 2017 - September 2018

2017 Festival Season

May - July 2017

September 2009 - April 2015

Communications Specialist  |  Ridley College

  • Manage and execute tasks for departmental projects and strategic initiatives by creating briefings, curating resources, supporting fundraising efforts, and developing effective content; 

  • Collaborate with internal stakeholders to determine scope, budgets, resources, deadlines, and strategic rationale; 

  • Write, edit, and deploy print and digital communications, including e-marketing, social media, lead gen campaigns, and more; 

  • Lead writer and content developer for Development's Tiger alumni magazine, determining strategic themes, writing articles and profiles, liaising with alumni, and leveraging content post-publication; 

  • Acting school-wide web administrator and project manager: reporting analytics, improving accessibility, and providing content for forthcoming new website; and 

  • Work closely with Ridley's Development and Admissions Departments to reach current families, prospective students, and global alumni population. 

Communications Coordinator  |  McMaster University

Managed communications for Dr. Tracy McDonald, exhibition curator and organizer of the Animals Across Discipline, Time & Space interdisciplinary event at the McMaster Museum of Art: 

​

  • Built and managed event website; 

  • Ran e-marketing and social media campaigns; and 

  • Designed marketing collaterals, liaising with vendors and stakeholders to coordinate production. 

Marketing  |  University of Toronto Press

Social Media Specialist  |  University of Toronto Press

  • Developed and implemented strategic plan to grow brand and social media audience; 

  • Managed day-to-day execution of messaging, advertising, budget, analytics, and reports across platforms; 

  • Liaised with authors, editors, designers, and sales and marketing team to leverage books, events, and awards; 

  • Designed digital content, including photos, videos, marketing materials, and infographics; and 

  • Managed UTP's blog and content calendar: recruited contributors, wrote and edited content, and reported analytics. 

Digital Marketing Coordinator  |  University of Toronto Press

  • In charge of all digital marketing for over 40 diverse academic journals; 

  • Managed 13 social media accounts: ads, content calendar, writing, scheduling, and audience engagement; 

  • Designed and deployed e-marketing campaigns, highlighting awards, events, new publications, and calls-for-papers; 

  • Contributed to events, designing collateral materials, assisting with conference organization, and staffing; and 

  • Member of the Journal Acquisitions Committee. 

Junior Digital Producer  |  Toronto International Film Festival

  • Loaded posts, videos, and photos onto TIFF website; 

  • Wrote content for web, focusing on building brand presence; and 

  • Edited stories, transcribed interviews, and created client and interview files. 

Editorial Intern  |  House & Home Media

  • Wrote for and scheduled content on social media platforms to build online following and brand presence; 

  • Generated content for both print and web, publishing articles and media releases on company website; 

  • Edited, fact-checked, and proofread articles, transcribed interviews, and managed digital archives; and 

  • Organized magazine and SIP mock-ups, while compiling detailed source and prop lists. 

Teaching & Research Assistant  |  Brock University

  • Facilitated thought-provoking group discussion in a variety of courses for up to 180 students per term; 

  • Graded essays, ran workshops, and worked with students to help them improve research and writing skills; 

  • Maintained organized records of confidential documents and grades; and 

  • Helped professors with research, indexing, and preparing materials for publication. 

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